FREE Exhibitor Training

SDL Exhibitions Ltd, in conjunction with Bizex Exhibitions Ltd, are inviting exhibitors in their Spring 2010 event to a half day seminar designed to help every exhibitor get the best possible return from the events they are participating in. 

Monday 8^th March

RDS Merrion Room (Entrance via Members Club)

Registration 2.00pm                    Seminar Ends 4.30pm

 The Seminar will be presented by Simon Naudi of Answers Training, one of the most experienced training professionals in the events industry.

By the end of the day your staff will be feeling more positive, confident and have the ability to present and effectively sell their company at the exhibition, utilising techniques that have been proven to work over many events.

This is your opportunity to maximise the return on your investment on exhibition participation. Remember success at an event is not about spending more money it is about capitalising on opportunities that exist and realising the objectives you set.

To register for this FREE Training Seminar please fill in your details below:

AGENDA

 WORKSHOP OBJECTIVES

By the end of the workshop, participants will have the ability to present and effectively sell their company at exhibitions, utilising techniques that suit both the individual and the target market whether trade or consumer.

 WORKSHOP CONTENT

• Exhibition Selling: An Overview

            -  the importance of first impressions

            -  conveying your message

• The Objectives of Selling at an Exhibition

            -  goal setting

            -  quantifying returns

• Conveying Your Sales Message

            -  attracting visitors to the stand

            -  linking themes to objectives

            -  stand design and layout

            -  uniforms and dress codes

• Exhibition Visitors

            -  the objectives of the visitor

            -  why and what they buy

• Promotional Materials

            -  graphics and gimmicks

            -  public relations and advertising opportunities

• Refined Techniques of Exhibition Selling

            -  integral activities and avoiding the pitfalls

            -  using body language positively

• Pre and Post Show Activities

            – Invitations and follow ups

• Action Planning

-          consolidation and progress