What is The HEX Social Zone?
Forget what you think you know about trade show features. The HEX Social Zone is a fully immersive, high-energy destination at the heart of our Food & Beverage Hall, designed to showcase the future of customer engagement.
We are building a live bar environment where you can get hands-on with the ‘competitive socialising’ trend that is driving major revenue for venues across the country. Inside this dedicated zone, you’ll find:
- A stunning, professionally designed HEX Feature Bar.
- The latest in interactive entertainment, including golf and F1 simulators.
- A range of bar games, from digital darts to pool tables.
- A dedicated Cocktail Demo Stage with live mixology sessions.
Why You Need to Visit
This zone is being built specifically for bar owners, hotel F&B managers, and venue operators who are looking for their next big idea. A visit to The HEX Social Zone will give you a direct path to:
- Discover New Revenue Streams: Get hands-on with attractions that are proven to increase footfall, keep customers in your venue longer, and boost your bottom line.
- ‘Test Drive’ the Future: Don’t just hear about it—try out the simulators and games for yourself to understand the customer experience and see the quality up close.
- Calculate Your ROI: Talk directly to the suppliers of these top entertainment systems to understand the costs, footprint, and potential return on investment for your business.
- Find New Ideas & Inspiration: See a visionary ‘bar of the future’ in action and get inspired with fresh ideas for your own venue, from design and fit-out to the latest in bar technology.
The First of Many New Features
The HEX Social Zone is just the first of several major new features we’ll be announcing as we get closer to the event in February 2026. It’s a clear signal of our commitment to delivering an expo that is innovative, relevant, and focused on helping you grow your business.
We can’t wait for you to experience it.
Visitor registration for Hospitality Expo 2026 is now open. Secure your free ticket today here.
Interested in showcasing your brand at Ireland’s premier hospitality event? Enquire about exhibiting on our website.